In a previous life I used to play a lot of Warhammer 40K. I had a very "fluffy" set of lists, where I'd customised my lil guys to fit a theme and it wasn't optimal but hey, we got cool photos and you hung around with some regulars to have good chat.
Every now and then our lil fluff pile would have someone try out or come in with a tournament list, and the dissonance was always hard. Unthemed, often unpainted, missing what we thought was the spirit of the game in exchange for ending said game ASAP with a win. For a lot of us, who won actually didn't matter, it was the dumb stories it generated like my Company Commander fighting a Chaos Lord in close combat all game, inflicting exactly one wound a turn while making every save. Against all odds, he won, and then was gunned down for his insolence. (My friend later gifted me a painted Lord helmet to glue to his base to commemorate that game haha).
I think it's similar in Airsoft where you have very different ways of playing and objectives that players are seeking. I approach it in the same way I did 40K: I don't care who wins, I'm just having fun with friends and making some silly stories.