Only to be expected though. It's the camo of choice for plenty of forces and it's fairly readily available. Its unsuitability for British woodland seems to make no odds and it certainly doesn't stop everyone and their dog wearing it to The Malls! I'm mid switch between a combination of black and CoyTan to a mix of grey and Kryptek Typhon (albeit with a CoyTan chest rig for now).
I still a fan boy for the old us woodland and DDPM, both work well in their desired terrains. Plus the old woodland is back in use with MARSOC units albeit the new crye knee pad version.